Introduction to Writing Press Releases (Online)

Centre for Media Monitoring is bringing our most popular workshops online!

Do you need to get your project some positive media attention? An attention-grabbing press release is what you need! This workshop will introduce you to the basics of writing sharp, effective press releases that will grab journalists’ attention and get positive media coverage for your event, project or story.

The session covers:

• Press releases and written statements.
• What journalists look for in a story.
• What to include, and what to leave out.
• Structuring your press release for maximum impact.
• Practical workshop and feedback.

Is this workshop for me?

This workshop is perfect for anyone who wants to promote their organisation, project or event to the media, especially Media and PR Team members.